Even though I was happy with working with my target audience, but after situating the project in different scenarios, I’ve realized that it wasn’t the best choice. As the project changed, the target audience changed as well.
The project is a security blanket for kids who are hospitalized to undergo tough surgeries.
With the research I've made online and some readings about transitional objects (teddy bears or security blankets) by David Winnicott, my target audience is shaping in a certain age range.
The security blanket is used intensely by 2 or 3 year olds and by the age of 5 the connection with the blanket is slowing down. At the beginning I though this might be an obstacle for me. Now that I'm focusing in a special situation, I guess it won't be that tough. Since the situation they are in is very sensitive, I might pull the target audience I a little up, to ages of 5-8. Soon I will speak to a few doctors concentrating in this area.
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